Thursday, August 24, 2017

Welcome to the Wayne Chase | Animatics Library | Nickelodeon Animation

Team Timbers barely gets away with another adventure in this Welcome to the Wayne animatic!:



More Nick: Ghostbusters' Annie Potts To Guest Star On Welcome To The Wayne!

Check out the Nickelodeon Animation Studio on their other sites:

Official NAS Website: http://nickanimationstudio.com/
Facebook: https://www.facebook.com/NickAnimation
Tumblr: http://nickanimationstudio.tumblr.com/
Twitter: https://twitter.com/NickAnimation
Instagram: https://www.instagram.com/nickanimation/

More Nick: Nickelodeon USA's Fall 2017 Programming Highlights!
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Penelope Taynt vs. Daphne | The Amanda Show | SNICK House | #SNICK25 | NickSplat

Penelope Taynt vs. Daphne Part 1:



Penelope (Amanda Bynes) runs into Daphne (Ashley Tisdale), a girl who also thinks she is Amanda's number one fan. The two girls battle it out backstage to see who is Amanda's true number one fan (please)!

Penelope Taynt vs. Daphne Part 2:



Drake Bell helps Penelope (Amanda Bynes) and Daphne (Ashley Tisdale) figure out once and for all who Amanda's true number one fan is!

More NickSplat: Which One of Amanda’s Crazy Characters Are You, Please? Take NickSplat's Quiz!

Watch all your '90s Nickelodeon favorites on NickSplat, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake. Make your slime-covered Nickelodeon childhood dreams come true every night at 10pm ET/PT, only on TeenNick USA! #NickSplat!

More Nick: NickSplat To Celebrate SNICK's 25th Anniversary In August 2017 | #SNICK25!
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Style Files Hair Tutorial - How to Make a Star Braid | Sunny Day | Nick Jr.

It’s time to get styling with Sunny Day’s Style Files! Watch this hair tutorial to learn how to make the perfect star braid. Give it a try and look just like Sunny from the brand-new series, Sunny Day! It’s easy — just follow along with Sunny’s hairstyling instructions. All you’ll need is a brush, a teasing comb, some hair clips, hair elastics, hairpins, and a bit of tinsel to create this new awesome look! To find more Sunny Day videos, games, and a collection of kids' songs, visit the FREE Nick Jr. App or go to NickJr.com!



Watch Sunny Day, weekdays on Nickelodeon: http://nickjr.com/tvschedule/

Preschoolers can watch full episodes online, play games, and discover silly surprises in the free Nick Jr. App and at NickJr.com: iTunes | Google Play | Amazon.

Stream Nick Jr. for free in the Nick Jr. App on Roku and Apple TV or download full episodes for offline viewing on iTunes or Google Play: https://play.google.com/store/apps/developer?id=Nickelodeon&hl=en

You can also download premium apps featuring your child's favorite Nick Jr. shows on iTunes, Google Play, and Amazon.

Draw and Play: iPhone | iPad | Google Play (Phone) | Google Play (Tablet) | Amazon

Nick Jr. Let’s Learn: iPhone | iPad

More Nick: Sunny Day | Official Theme Song Music Video | Nick Jr.!
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Back to School: What’s in My Backpack ft. Lizzy Greene | Nicky, Ricky, Dicky & Dawn | Nickelodeon

Curious to know what Lizzy Greene keeps in her backpack? Watch as the Nicky, Ricky, Dicky & Dawn star gives us the inside scoop on her school supplies, knick knacks and the silly things she keeps on hand to get through a school day. Tell Nickelodeon what you keep in your backpack in the comments on YouTube! Catch more Nicky, Ricky, Dicky & Dawn on Nick!



More Nick: Nickelodeon USA To Premiere "I Am Frankie" In September 2017!
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Maddie Shipman Loses Her Marbles on the Dub-Sub! | Game Shakers | Nickelodeon

Maddie Shipman may have left her marbles ashore when she took command of the Dub-Sub! Catch brand-new Game Shakers this September on Nick USA and Nickelodeon UK!



More Nick: Nickelodeon USA To Premiere New "Game Shakers" Special "Game Shippers", Guest Starring "iCarly" Star Nathan Kress, On 9/9 | #iCarly10!
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The Thundermans | Top 5 in 5 | Nick Likes Summer | Nickelodeon UK

Jack Griffo and and Kira Kosarin from the Thundermans list their summer top fives, but will they be able to agree?



Visit nick.co.uk/summer for more video clips and games featuring your fave Nickelodeon stars, and catch brand-new episodes of The Thundermans, Henry Danger, Game Shakers and Nicky, Ricky, Dicky & Dawn this September on Nickelodeon UK!

More Nick: 5 After Midnight Set to Perform At SLIMEFEST 2017 | Nickelodeon UK!

Buy Tickets For SLIMEFEST 2017!

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Meet the Mysticons! | DRAKE CITY

Every hero has a home. Find out where the Mysticons are from!:



A mythic quest to save the world unfolds in Nickelodeon’s newest animated series, Mysticons, premiering Monday, August 28, at 4 p.m. (ET/PT)! Produced by Corus Entertainment’s premier animation company Nelvana, the half-hour action series rich in story and mythology follows four girls who transform into legendary warriors, Mysticons, who band together to save their realm from evil. The series airs at 4:00 p.m. (ET/PT) through Friday, Sept. 1, and continues with premieres in its regular timeslot of Sundays at 12:00 p.m. (ET/PT) on Nickelodeon. Beginning August 30, fans can watch encore episodes Wednesdays at 9:00 p.m. (ET/PT) on Nicktoons.

Mysticons will also debut on YTV in Canada on Monday, August 28.

Follow the adventure online!: Mysticons.com, Nick.com/Mysticons | YouTube channel | Facebook | Twitter | Instagram!

More Mysticons: Mysticons Theme Song | Lyric Video | MUSIC!
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Nickelodeon France To Premiere Four New Episodes Of TMNT In Special Marathon On Saturday 2nd September 2017

Nickelodeon France will premiere four brand-new episodes of Tales of the Teenage Mutant Ninja Turtles back-to-back in a Turtley Awesome marathon on Saturday 2nd September 2017 from 9:45am!:



Les Tortues Ninja | Marathon d'épisodes inédits samedi 2 septembre | NICKELODEON FRANCE
Ne rate pas le marathon événement de 4 épisodes inédits des Tortues Ninja, samedi 2 septembre à partir de 9h45 sur NICKELODEON !

Retrouve les Tortues Ninja sur NICKELODEON !
http://www.nickelodeon.fr/programmes/teenage-mutant-ninja-turtles-les-tortues-ninja/videos/6geets

Plus Nickelodeon: Nickelodeon 4Teen France To Premiere "Instant Mom" On Monday 28th August 2017!
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Mecanickando con Rox - Tutorial 3: Porta llaves | Nickelodeon Latinoamérica

¡Aprende a hacer un porta llaves junto a Rox! En este tercer tutorial de Mecanickando, Isabella Castillo, Rox, nos enseña el paso a paso para armar tu llavero en c asa. ¿Qué te pareció su DIY? ¡Comenta en YouTube! ¡Mira nuevos tutoriales aquí cada miércoles!



Más Nick: Nickelodeon Announces Kids' Choice Awards Mexico 2017 Winners | #KCAMexico!
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Power Rangers Ninja Steel | "Poisonous Plots" Sneak Peek (2) | Nickelodeon USA

To celebrate Nickelodeon USA premiering the next brand-new episode of Power Rangers Ninja Steel, "Poisonous Plots", on Saturday 26th August 2017 at 12:00pm ET/PT, Nick USA has unveiled a fantastic sneak peek preview from the all-new PRNS episode, which you can watch in the super video clip here on Nick.com!


In the brand-new Power Rangers Ninja Steel episode "Poisonous Plots" (#711), Brody (Will Shewfelt) is poisoned by Galvanax’s (Richard Simpson) latest contestant. Will the Rangers make the ultimate sacrifice in order to save him? In Nick's super sneak-peek, titled "The Ultimate Decision", the Red Ranger is down! In order to help him get his powers back, they need to get the antidote!

Miss Saban's super sneak-peek of the brand-new Power Rangers Ninja Steel episode "Poisonous Plots"? Check it out below!:



Power Rangers Live Stream #5:



Catch up with the first half of the brand-new season of Power Rangers, Power Rangers Ninja Steel, on nick.com/ninjasteel!

More Power Rangers: Tickets For Power Morphicon 2018 Available Now!
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India: CIPAM And Viacom18 Join Hands To Launch Campaign Against Piracy

Being at the forefront of Intellectual Property Rights (IPR) protection, Viacom18 on Wednesday (23rd August 2017) announced its partnership with the Cell for IPR Promotion and Management (CIPAM), a professional body under the aegis of Department of Industrial Policy and Promotion (DIPP) to launch a sustained behavior change and capacity building campaign around protection of proprietary content and fight against piracy, reports exchange4media.com.


Intellectual Property Rights (IPRs) are increasingly becoming crucial drivers of social and economic growth in the 21st century. In this context, Department of Industrial Policy and Promotion (DIPP) is organising a three-day “National Workshop on Enforcement of Intellectual Property Rights” from 22nd to 24th August, 2017. The workshop was inaugurated on Wednesday by Hon’bleUnion Minister of Home Affairs Rajnath Singh. This workshop is designed to help police officials and prosecutors across the country in understanding and appreciating the importance of their role in effective enforcement of IPRs. It is also providing an opportunity to the officials to share their experiences, exchange best practices and coordinate effectively with each other.

This is not the first time that Viacom18 has been championing the cause of IPR protection. Earlier this year, along with the Bombay High Court, the media conglomerate conducted a crack-down on counterfeit merchandise of their licensed character Dora the Explorer. This initiative was primarily targeted to protect children from hazards of using inferior quality products under their misrepresentation of them as Viacom18 Consumer Products merchandise. The company, which owns Nickelodeon, Sonic, Nick Jr. and Viacom18 Motion Pictures, had previously led a campaign against film piracy.

Speaking about this initiative, Sujeet Jain, Group General Counsel and Company Secretary, Viacom18 said, “When it comes to consumption and circulation of pirated content, there is very limited knowledge about its economic and social impact. In furtherance to the National IPR Policy adopted by the Government of India and through this partnership with CIPAM, we hope to raise awareness amongst youth and children about the perils of piracy and need for the protection of IPR.”

Rajiv Aggarwal, Joint Secretary, Department of Industrial Policy and Promotion said, “A possible solution to the problem of piracy lies in creating awareness about IPR among the masses. It is pertinent to note that one of the main objectives enshrined in the National IPR Policy is creating awareness about IPRs to build a healthy IP ecosystem in the country. We are glad that Industry is helping us in our journey of making Creative India; Innovative India. I thank Viacom 18 for taking lead to rally the cause of IPR protection.”

As a part of the association with CIPAM, Viacom18 has created behaviour change awareness videos for kids involving its popular animated characters of its flagship kids’ channel Nickelodeon and Sonic, Motu Patlu and Shiva, respectively, spreading the message of how piracy is equivalent to stealing. The campaign will see CIPAM and Viacom18 airing these videos across schools, colleges and various educational institutions, in addition to the network’s kids channels, to educate young minds on the ills of piracy.

More Nick: How Nickelodeon Became India's Top Kids' Channel!
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Wednesday, August 23, 2017

Taylor Louderman Talks New "Sunny Day", "Mean Girls" And More

Broadway's Taylor Louderman (Kinky Boots, Bring It On) lends her voice to the character of 'Blair' on Nickelodeon's brand-new animated preschool series, Sunny Day, airing weekdays at 10 a.m. (ET/PT) on Nick USA. The series centers on Sunny (Lilla Crawford), a 10-year-old master hairstylist and entrepreneur who uses creative problem-solving to tackle any dilemma that arises in her seaside town of Friendly Falls. The characters in the series celebrate individuality and self-expression, while the show's curriculum highlights leadership, innovative thinking and teamwork. The first season of the series will also feature guest voice appearances by Sutton Foster (Younger, Anything Goes), Renee Elise Goldsberry (Hamilton), Adam Jacobs (Aladdin), and Shanice Williams (The Wiz Live!).


Photo: Walter McBride

Earlier this month, it was announced that Louderman will take on the starring role of Regina George in the Broadway-bound musical adaptation of Mean Girls. Today the talented actress shares her excitement over the new Nick Jr. series and explains to Broadway World why she might know a thing or two about mean girls!

Sunny Day looks so adorable and it's exciting to see all the Broadway talent who will lend their voices to it.

I know, it's so much fun! We're having a blast. And I feel so lucky to be working on a project that speaks to young kids, it feels really good.

How did you get involved with the project?

Well I auditioned, I have a voiceover agent just like I have a theater agent, and I think that Paula, our producer, saw me in Peter Pan Live and thought I was right for the part. So that really helped me out a little bit because with these voiceover auditions they don't see you, they don't get to meet you, they just hear your voice - until the callback of course, then they meet you in person.

What are some of the differences between doing voiceover work and live theater?

Well with the series, I will often ask them to play back the recording of my voice from an earlier episode because you can lose sight of it. Sometimes we'll take three weeks off between recordings, so you have to reacquaint yourself a little bit with the character, and that can take a little bit of time. Luckily they have patience with us! So that's really different from doing a show every single night where you can go on auto-pilot as far as your character's voice. And it's also so much fun to be able to go in comfy clothes, you don't have to spend a half hour putting on make-up, you just go and record, and you can have fun as an actor and deliver five different takes of the same line and they get to just pick whichever one they want. Whereas on stage, you have to really do the same thing.


Nick Jr.'s Sunny Day

How did you come up with the voice for Blair?

Well they did give me a character breakdown. Blair has a very Type-A personality, she's also 9 or 10 years old, so right there I knew I should pitch my voice as high as it could go. I gave her a very crisp pronunciation and a very pointed sound, just off of that little description. Whereas you'll notice Sunny has a little bit more of the rasp and Rox is a little more tomboy, cool-sounding. And you also know that the three of them have to sound very different from each other since they're the main characters. So I hope that my experience has helped me come up with the right voice for her.

Are you actually in the studio alongside Lilla [Crawford] as you're recording?

Well we started off that way. And it was nice for us, especially since we're used to working that way, bouncing things off of each other. But now, since we're a year and a half in, we just go in on our own time because we're all on different schedules, we're all super busy, you know someone may have final rehearsal or be out of town, it just gets a little hard to get everyone in the room together. But as I said, it was really helpful at the beginning to be there with Lilla.


Sunny Day stars Lilla Crawford, Taylor Louderman, Elan Luz Rivera.

What do you think are some of the important messages that the show teaches to kids?

Well I think we focus a lot on leadership. One of the lines which we repeat in almost every episode is, "never say never!" So there are a lot of important messages in there. And then we're also super resourceful with our hair tools often saving the day, and that really encourages innovative thinking, which I believe is super important for kids these days. Each episode really has it's own special message. So for example, in the first episode, my character and Rox get stuck together and we have to figure out how to get unstuck. And we get very frustrated and we lose our patience, but we figure it out with the help of Sunny and the hair tools and our friends around town. So it's just a super-sweet show and each episode we all get excited. We do table reads for many of the episodes, especially when we have a new character, and we just always have so much fun, there's so much giggling and lots of 'awww' and it's very exciting.

What were some of your favorite animated shows growing up?

Oh that's a great question. I watched 'Rug Rats' and 'Spongebob' because my dad liked 'Spongebob' too, so I loved having that on. Oh, and I liked 'Doug', do you remember 'Doug'? [breaks into music from the show] They were all great, right?

Absolutely!

Read Broadway World's fantastic interview with Taylor Louderman here on broadwayworld.com!

More Nick: Smiles And Styles Save The Day In "Sunny Day", Nickelodeon's Brand-New Animated Preschool Series!
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Viacom Channels Return To Suddenlink Customers In Texas And Oklahoma; NickMusic Removed From Optimum

As it continues portfolio tightening and fence mending under new Chief Executive Officer (CEO) Bob Bakish, Viacom has removed NickMusic and BET Soul from Optimum and shuffled other networks on the cable service.


The two music channels were pulled altogether and Nick Jr. and MTV2 switched tiers, as first reported by Cablefax. Viacom rebranded MTV Hits last fall as the kid-focused NickMusic and rebooted VH1 Soul as BET Soul at the end of 2015.

Optimum had offered NickMusic in its residential Preferred, Silver and Gold packages as well as in the commercial Business & Entertainment Preferred tier. Optimum is also removing MTV2 from its Optimum Value package and replacing it with Nick Jr. MTV2 will continue to be carried in Preferred, Silver and Gold packages.

Bakish has implicitly acknowledged the pressure on cable programmers to streamline their offerings in a world of mushrooming content and OTT options for consumers. He implemented a new focus on six networks under the Viacom tent: Nickelodeon, Nick Jr, BET, MTV, Comedy Central and the Paramount Network, which will soon replace Spike. That re-focusing of production spending and marketing resources comes as rivals also retool. Discovery paid a premium to acquire Scripps Networks; A+E is exiting scripted programming and Disney set ambitious OTT plans as it starts a withdrawal from Netflix.

While it shuffles the deck at Optimum, Viacom is set to return to the lineup at Suddenlink, which is now owned by Altice, under a new distribution deal announced in May. Roll-out started today in parts of Texas and Oklahoma, and will continue steadily nationwide.

The May deal between Altice and Viacom included provisions for upcoming VR and 4K content as well as advanced advertising. More than 90% of Suddenlink’s footprint will feature up to 16 Viacom channels.

Original source: FierceCable (I,II).
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Kendall Schmidt Accepts a Huge Honor on Behalf of Big Time Rush At KCA Mexico 2017

Nickelodeon Kids' Choice Awards Mexico just honored Big Time Rush in a major way!


It's no secret that Big Time Rush fans all around the world are some of the most dedicated supporters any band could ever ask for. But the fandom just showed how powerful they really are by winning the band an incredible honor at the Kids' Choice Awards Mexico 2017. At the awards ceremony taped over the weekend, the Nickelodeon series Big Time Rush was voted the best Nick show in the last 20 years!

Can you believe it? That is quite the impressive title! Just think about all of the amazing programs we've been introduced to over two whole decades!

''I'm happy and honored to receive this award on behalf of 'Big Time Rush,' thank you for your continuous support both for 'Big Time Rush' and Heffron Drive'', Kendall Schmidt told fans during his acceptance speech.

Kendall shared his excitement live on social media.



The award, "20 años Nick en Latinoamérica", was introduced in this years Kids' Choice Awards Mexico ceremony to celebrate Nickelodeon Latinoamérica's 20th birthday.

Fans can also vote for Big Time Rush in two categories of Nickelodeon Kids' Choice Awards Colombia 2017! Hosted by Andrea Serna and Sebastián Yatra, Nickelodeon Kids' Choice Awards Colombia 2017 will premiere on Nickelodeon Colombia on Monday 2nd October 2017!

Watch Kendall pick up the orange blimp by tuning into Nickelodeon Kids' Choice Awards México 2017, airing now on Nickelodeon México!

Congrats to BTR on this major moment!

More Nick: James Maslow Reflects on the Four-Year Anniversary of Big Time Rush’s Series Finale!

Original source: YSBnow.
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Aidan Miner Spills "School of Rock" Set Secrets

YSBnow recently hung out with Aidan Miner from Nickelodeon's School of Rock and he revealed some major behind the scenes secrets from the show - including which cast member is always farting! Watch him spill three things you definitely don't know about the set:



School of Rock returns with more brand-new episodes later this year on Nickelodeon!

More Nick: Nickelodeon Greenlights New Comedy Series "Knight Squad"!
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Lilimar Reveals Cast's Reaction To "Bella And The Bulldogs" Cancellation & Shares Details About Her New Nick Show, "Knight Squad"

In a super interview with YSBnow, Nickelodeon star Lilimar has revealed how the cast of Bella and the Bulldogs reacted when they learnt that the show getting cancelled, and spills a few secrets about her upcoming brand-new Nickelodeon show, Knight Squad!:



Lilimar's Bella and the Bulldogs co-star also recently revealed that she misses the show so much that she can't watch it without crying.

More Nick: Nickelodeon Greenlights New Comedy Series "Knight Squad"!

H/T: @KnightSquadRU.
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How Nickelodeon Became India's Top Kids' Channel

It was a brave decision a decade ago when Nina Elavia Jaipuria quit Sony to join Viacom18 - a joint venture of Viacom Inc. and the Network18 Group - as the business head for its kid's channel, Nickelodeon India. It was especially so as they had to take on Cartoon Network and Pogo along with Disney (which had, back then, just acquired Hungama TV).


Nina Elavia Jaipuria
Business Head, Kids' Cluster, Viacom18

Ten years down the line, not only has Viacom18's children's channel Nickeleodeon blazed a path for itself, it would be no exaggeration to say that what Jaipuria did not know about children and the children's market is not worth knowing. Today, as the business head of the Kids' Cluster at Viacom18 looks back on an eminently satisfying 10 years, she remembers that the only experience she had with kids was limited to her interactions with her then three-year-old daughter.

Today, the kids' broadcast business in India is estimated to be around Rs 500 crore and Viacom18's Nickelodeon is a force to reckon with. Its channel, Nick, has remained number one in the category since three years. The media conglomerate competes with the likes of Turner, Disney in India, as well as Sony, who also made an entry in the category by launching a channel earlier this year.

In this interview with afaqs!, Jaipuria talks about the journey of a 'non-existent' channel to becoming No.1. Edited excerpts of an interview with the children's expert:

What were the immediate challenges you faced 10 years ago?

When I joined, Nick was an English language channel. So the first thing we did was dubbing the shows in Hindi and eventually in South Indian languages - we localised the channel. Then we sat down to understand kids and their entertainment needs. We found it was all about giving them content that they love, we went ahead and acquired Ninja Hattori. Our evergreen soldier is very strong even today. We continued to acquire content from across the world and give them a colloquial twist by dubbing them in regional languages.

While you continued your acquisition streak, was there any research that backed this strategy?

I believe there are two reasons why kids came to TV and there are many researches to backs that up. One was to get rid of the boredom syndrome. Kids have very tiny attention spans and get bored very quickly. Therefore, it is all about offering them content that they can engage with. Second is the pressure they go through in their daily life - parental pressure, pressure of performance in school, even in a hobby class there is pressure as they are expected to win a medal there, too. So, kids choose television as platform, which transports them from the real pressure-filled world to a fictional world, an imaginary world, where there is no pressure, which is their comfort zone. Here characters connect with them and become a part of their life.

I often see repeats on the channel, is that a deliberate move?

Kids love to watch the same thing over and over again, they love to hear the same story again and again. It gives them a sense of comfort, where they don't need to discover something new, they like to feel that they know it all. That is why; a lot of kids' content has a very high shelf life.

What keeps live action content away from the kids broadcasting space? We have seen Shaktimaan tasting considerable success. Why did you not think of doing something similar?

For kids broadcasting to work it is very important to take the kid into the imaginary world, and animation plays a vital role in that. I cannot imagine live action content doing that unless you make a Matrix every other day, which is not possible. More than 90 per cent of content in the category today is animation.

The other thing is that human superheroes become archaic, Superman has taken many avatars, James Bond took so many avatars that it becomes archaic, whereas animation is evergreen. We have had Ninja Hattori in our portfolio since 11 years and it continues to deliver high numbers for us, continuing to connect with the kids. They love Ninja, they want Ninja and that's the evergreen-ness of animation.


So, what drove you to creating original home-grown content?

Three things brought about this move. One, our competition was doing it. Turner was running Chhota Bheem on Pogo. Two, we were also looking at the available supply of content to acquire and how much we could localise and how much we couldn't. Three, we thought we must develop our own intellectual property because that enables us to nurture the franchise. In 2011, we decided to do local content and in 2012 we launched Motu Patlu.

Why did you decide to get into original content creation with Motu Patlu?

Motu Patlu connects with the kids and parents alike. Parents read about these characters in Lotpot comics, and so it often happens that the parents and kids both sit together and watch the series. What we did was to take characters from the comic and put them on TV. Of course, we styled the show and narrated it in a manner that today's kid would relate.

It was a big risk from the point of view that this is a children's show, targeted at the kids but with no child protagonist. The risk paid off - the revenue and viewership that we get from this IP can easily run an entire channel. We did not restrict Motu Patlu to TV episodes and TV movies. There are mobile games, merchandise and we took it to theatres and did a theatrical release, too, last year.

Now that you have multiple original shows, how important is it to differentiate one from the other? How has the original content creation phenomenon changed the industry?


It is very important to play across different genres in the kids' space. So, if you see our originals, 'Pakdam Pakdai' is a chase show, 'Shiva' is a good-over-evil action comedy show, 'Motu Patlu' is about Furfuri Nagar in the heartland of India, and the latest one from us - 'Gattu Battu' is a detective show with a blend of comedy. What the IP creation did is that it has enabled localisation to take over. Now we aren't dependent on the West any more for content and it has enabled us to create a sustainable ecosystem.

Is creating a show enough, how do you fuel the growth of that original show?

Creating a show is not enough. You need to enable the kids to touch and feel the characters. So we have mobile games involving our characters, we have the merchandise, we arrange meet and greet evets across shopping malls and other high footfall areas with all our characters. I will like to state a very recent incident - 'Why not,' we asked ourselves, 'consider Rakshabandhan as Surakshabandhan and tie a rakhi to everybody who protects us - from the nanny to the security guard in the building to the cops in the city?'


We started that and took it to the extreme and reached Wagah Border to celebrate Surakshaandhan and tie rakhis to the jawans. Now the incident I want to narrate is, we thought we will take 'Dora' to the border, because she is the explorer who likes to travel. We got a formal request from the jawans who wanted us to send Shiva along. That was music to my ears and we said sure. That shows Shiva's value in the society. These characters have donned a new celebrity status, which I thought was only privy to Bollywood stars.

From a marketing point of view, who is the target? Are parents also an important stakeholder to communicate with?

There are kids, there are parents and there is the advertising community. The challenge for us is to reach out to all of them. We've often had to create different marketing campaigns for different targets. As a broadcaster, it is very important for me to have the gatekeeper's permission and trust. If not, I could get written off very easily. So, if you see the kind of things we do, when we launched 'Gattu Battu' we painted two local trains in Mumbai and we did 3D floor paintings in high footfall areas. Recently, there was a strawberry festival in Bandra and my marketing team came and told me that Dora would be there exploring the festival. When I asked how that would help, they replied that there will be a lot of kids coming with their parents and we can interact with them both.

You deal with expensive content and an under-indexed industry. Is it profitable for you?

We are a profitable business now and we contribute to Viacom18's revenue significantly. That's because we always made sure that we keep the cash bell ringing. Ten years back, the kids' category was 1 per cent of the total ad-pie. Today, it is between Rs 500 and Rs 600 crore - that is about 3 per cent of the total advertising pie. We are still under-indexed because we are about 6 per cent in terms of viewership.

How do you make money?

Our ad sales are growing at 20 per cent year-on-year and that has happened not only because of increase in slot rates but also because of the kind of integrations and partnerships we do. We integrate brands in our stories where the characters use them.

You will see Motu Patlu having Horlicks, so we innovate continuously to find out different ways of monetisation. We sell at a premium rate throughout the day, there is no non-prime time rate in my channel because kids watch content at any point of time. We are taking baby steps in merchandising and licensing and soon that will be a significant contributor in the mix.

What kind of brands advertise on your kids business? Are these always targeting the kids?

Today, kids play a vital role in decision making at every house, you want to buy a phone, you discuss with your kids; you want to buy toothpaste they have their say... So, we see a lot of non-kids brand associating with us, brands like Dabur, Samsonite, VIP, Amazon, Flipkart are a few examples.

Where do you think the industry needs to invest at this point of time?

I think the industry needs to invest on quality content creation. We get a lot of pitches that we say no to simply because they do not match the standards we want put on our channels. We need to invest there, organise workshops and jam about content creation so that we can offer kids quality content.

We have recently seen Star launching a free-to-air (FTA) sports channel, are you also planning to launch an FTA kids channel?

Forty per cent of our ratings come from rural cities, so we have our presence there already. The problem with an FTA kids channel is - as I told you earlier - that kids content has a huge shelf life and hence it is very difficult for me to put content that is running on a pay channel on FTA as well. If I have to do FTA with original FTA-only content then I will face a challenge to monetise it because the cost of content is very high. If monetisation becomes as lucrative as it is today in pay channel we might evaluate an FTA launch.

Let's end it with a typical question, what would you like to see happening in the kids broadcasting space in near future?

I would like to see more of quality content. I would like to see subscription revenue growing significantly. I would like to see the industry grow further and a really sweet spot would be to have a 7 per cent ad spend share for the 7 per cent market share. I am happy with the growth of merchandising. Peppa Pig stock in Hamleys, for instance, sold out in only 10 days, I think soon we will be in a scenario where 15 to 20 per cent of the total revenue comes from merchandising.

A Note From the Editor of afaqs!:

A grouse most pediatricians share has to do with the fact that their patients can't articulate details about their aches and pains as well as adults can. So a lot of the time, this breed of doctors relies on secondary information received from parents and guardians. They then do a fair bit of intelligent guesswork to arrive at the right diagnosis and treatment plan. But what's that got to do with a cover story in a business magazine about the Indian media industry? A lot, actually.

When it comes to the mysterious world of kids programming, television executives have to be a great deal smarter, sharper and more instinctive than their counterparts in other genres. What do kids want to watch? Other than official ratings, where will the popularity of a kids show be reflected? How best can these programming executives engage with their core viewers to really understand what they think and feel about the shows they put out there? When it comes to these little viewers, what really drives loyalty towards a show or a character?

This issue, we interviewed the smartest, sharpest and perhaps the most instinctive mind in the space - Nina Elavia Jaipuria, the lady who understands kids programming better than any of her peers... and whose efforts placed Nick, Viacom18's kids channel, at the No.1 position in its segment - a position the channel has held for three years now.

Nina entered the broadcast industry around 14 years back and has worked in the kids space for over a decade now, over which time the genre has undergone a sea of change on several fronts - content, language, and most importantly, the viewers' habits and psychology.

Looking back, she calls her move, from Sony, into the kids genre a "brave" one because it entailed taking on the likes of Turner and Disney. Having a toddler at the time, whom she has "experimented on" over the years, helped.

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More Nick: Nickelodeon India Celebrates 'Surakshabandhan' With Border Security Force!

Additional source: WARC; H/T: ToonZone Forums /@animegamer.
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Nickelodeon UK Hints At Launching Nick's All-New On-Air Brand Refresh On Monday 4th September 2017

Nickelodeon UK & Ireland has hinted in their latest trailers that they will launch Nickelodeon's large-scale brand refresh, featuring a design that fully reflects the role of play and imagination in kids lives, and a array of kids interacting with the real world and Nick’s beloved characters in surprising and surreal mixes of live-action and graphics, on Monday 4th September 2017, to coincide with back-to-school season!





Nickelodeon's new image demonstrates the role of imagination, creativity and play in the lives of children, combining real kids with 2D and 3D graphics to create imaginative reinterpretations of Nickelodeon’s properties and characters as they became real-world playgrounds for kids to bring to life, rearrange and redesign. From turning SpongeBob’s face into a tongue-twisted fun zone, to kids rearranging and rebuilding Lincoln Loud from The Loud House, everything from the overhead and docu-style camera angles to the seamless blend of real-world, tactile and fantastical elements, is designed to drive a visual conversation between the network and its audience. The result is an unusual and often surreal mixture of photo and graphics that kids are sure to love.


Nickelodeon's new look consists of almost 300 elements, including bumpers, IDs, fillers, visual effects, graphic developments, and an extensive graphic package for creating promotional videos. Many of the elements are being adapted for local audiences.


Created with global branding and creative agency Superestudio, based in Buenos Aires, Argentina, Nickelodeon's latest brand refresh reflects the fact that the channel has become a integral part in the life's of modern children, opening up new opportunities for them to play, create and communicate. Nickelodeon’s classic orange logo will now be set against an updated color palette of bright and cheerful tones, including purple, light blue, lime and cream. Embracing the bold, modern sans-serif type, Galano Grotesque Black, the refresh also uses color to create, contrast and codify the on-air messaging.

Nick UK & Eire will launch Nickelodeon's new look with the Back To School Squad campaign, featuring brand-new episodes of fan-favourite shows Henry Danger, The Thundermans, Game Shakers and Nicky, Ricky, Dicky & Dawn.







More Nick: Nicktoons UK To Premiere "Bunsen Is A Beast" On Monday 4th September 2017 | Nickelodeon UK!
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Back To School Squad | New Eps Of The Thundermans, Game Shakers, NRDD & Henry Danger + New Look | Nickelodeon UK

This September, a new school year means a new Nick! With a new start, new books and new looks, you've got new style, so bring on the new Squad Goals, with brand-new Henry Danger, brand-new The Thundermans, brand-new Game Shakers, and brand-new Nicky, Ricky, Dicky & Dawn! Join Nick's Back To School Squad, with brand-new episodes of all your favourite shows and a whole new design, this September, only on Nickelodeon UK & Ireland!



Nick's Back To School Squad kicks off Monday 4th September 2017 with brand-new episodes of Nicky, Ricky, Dicky & Dawn weekdays at 4:30pm (encore at 9:00pm) and brand-new episodes of The Thundermans every Monday at 5:00pm!



Currently announced new episodes of Nicky, Ricky, Dicky & Dawn:

Monday 4th September 2017 - This Little Piggy Went to the Harpers: When The Quads kidnap a rival soccer team's pig mascot as a prank, they have to pass it off as Anne's surprise birthday present.

Tuesday 5th September 2017 - Ele-Funk in the Room: When Dawn and Mae have a falling out, Dawn forbids Nicky, Ricky, and Dicky from going to an upcoming concert with her, but the boys have other plans.

Wednesday 6th September 2017 - Tween Wolf: The Quads' eavesdropping threatens to ruin their annual boys vs. girls scare night campout because of a misunderstanding about going through "The Change".

Thursday 7th September 2017 - Ye Olde Hand Holde: When Dawn boasts she is more mature than the boys and is ready to go on a first date, it sparks a competition between the Quads.

Friday 8th September 2017 - What's the Worst That Quad Happen? The Quads must behave for two days and resist opening a mysterious present, but quickly find out how badly things can go if they don't follow the rules.

Currently announced new episodes of The Thundermans:

Monday 4th September 2017 - May Z-Force be with You: Max and Phoebe ask Cherry to fill in after Phoebe injures herself before a meeting with the Z-Force, but a superhero emergency tests their future as crimefighters.

Monday 11th September 2017 - Orange is the New Max: Phoebe worries that Max will revert to his evil ways after he is asked to give a prison talk, but her efforts to protect Max from himself do more harm than good.

Monday 18th September 2017 - 21 Dump Street: After Max is dumped, Phoebe tries to cheer him up by introducing him to another girl. However, Max's date steals Dr. Colosso when she sees Max's treatment of him.

More Nick: Nicktoons UK To Premiere "Bunsen Is A Beast" On Monday 4th September 2017 | Nickelodeon UK!

Additional source: Digiguide.
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Nickelodeon USA Launches Award-winning Nick App and Nick Jr. App on Amazon Fire TV Devices

Original Nickelodeon USA Press Release via NickPress.com:

Nickelodeon Launches Award-winning Nick App and Nick Jr. App on Amazon Fire TV Devices



Nickelodeon’s Emmy award-winning Nick App and the top-ranked Nick Jr. App, which have over 47 million collective downloads to date, are available now on Amazon Fire TV. This is the newest platform where kids and families can access the Nick and Nick Jr. apps, joining iPad, iPhone, Apple TV, Android, Amazon Kindle and Roku devices.

“We are excited to bring Nick and Nick Jr. to Amazon Fire TV as connected devices continue to grow in popularity with consumers,” said Matthew Evans, EVP, Strategy, New Business & Digital at Nickelodeon. “Launching our TV Everywhere apps on Amazon Fire TV greatly expands our footprint and provides kids more opportunities to access episodes and videos from their favorite Nickelodeon shows.”

The Nick and Nick Jr. apps offer access to current full-length episodes through participating pay TV providers, as well as short-form videos from Nickelodeon’s popular live-action shows, animated series, specials and preschool hits. The Nick App offers full-length episodes and short-form videos from over 35 shows, including current hits like Henry Danger, The Loud House, and SpongeBob SquarePants. The Nick Jr. App features full-length episodes and short-form videos that allow kids to access their favorite Nickelodeon preschool characters and over 30 shows including PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine and Nella the Princess Knight.

To date, Nickelodeon has launched 65 apps, which have over 112 million collective downloads to date, including top-performing titles like Teenage Mutant Ninja Turtles: Rooftop Run, SpongeBob Moves In, PAW Patrol: Rescue Run, Blaze and the Monster Machines and Game Shakers: Sky Whale.

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More Nick: Nickelodeon USA To Produce And Present "Nickelodeon SlimeFest", Immersive Multi-Day Event For Kids And Families!

Additional sources: AndroidHeadlines.com, Amazon.com.
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5 After Midnight Set to Perform At SLIMEFEST 2017 | Nickelodeon UK

Original Nickelodeon UK & Ireland Press Release:

5 AFTER MIDNIGHT SET TO PERFORM AT SLIMEFEST


The band join Pixie Lott, The Vamps, Matt Terry, New Hope Club, M.O, Diversity, Jordan and Perri and more at Nickelodeon’s SLIMEFEST 21st – 23rd October.


Tickets on Sale NOW at nick.co.uk/slimefest



London, 23nd August, 2017 – Nickelodeon and VisitBlackpool have announced that 5 After Midnight are set to perform at all six SLIMEFEST shows at The Arena, Blackpool Pleasure Beach from 21st-23rd October. Families can visit nick.co.uk/slimefest for more information.

Since appearing on X Factor last year, the trio (Kieran Alleyne, Jordan Lee and Nathan Lewis) signed to Simon Cowell’s Syco label, released their first single ‘Up In Here’ and are working on their debut album set to be released in 2018. They will perform at every SLIMEFEST show, alongside Diversity and JoJo Siwa, across all three days.

“SLIMEFEST is going to be so much fun, we’re so excited to be performing in Blackpool.” said Kieran Alleyne, 5 After Midnight, “Maybe we’ll get slimy in the Slime Pit too… if we’re lucky!”

5 After Midnight join recently announced Matt Terry, M.O, New Hope Club, Pixie Lott, The Vamps, JoJo Siwa as well as Diversity and the stars of Nickelodeon’s School of Rock Breanna Yde and Ricardo Hurtado. SLIMEFEST will be hosted by Nickelodeon presenters Jordan Banjo and Perri Kiely.

Councillor Gillian Campbell, the Deputy Leader of Blackpool Council said: “It’s great to hear the news that 5 After Midnight will be joining the rest of the SLIMEFEST talent at this year’s shows. Tickets are selling fast now, so would encourage everyone to book early for what promises to be the best SLIMEFEST to date.”

Two SLIMEFEST shows will take place each day, at 1pm and 6pm. Ticket options include seated or standing arena tickets and SLIME PIT tickets offered exclusively to kids and guaranteeing an uniquely slimy experience close to the stars. Full details on available tickets, including terms and conditions are available at nick.co.uk/slimefest. Please note that there is now limited ticket availability across all shows. Tickets can be booked by telephone only on 0871 222 9090. Calls to 0871 numbers will cost 13p per minute plus your telephone companies access charge.

4000 people attended the two sold-out SLIMEFEST shows in 2016. Held at the Empress Ballroom at the Winter Gardens, Blackpool, SLIMEFEST 2016 was hosted by Jordan and Perri and saw performances from Diversity, Conor Maynard, Alesha Dixon, Aston Merrygold and the Tide along with appearances from stars of the Nickelodeon show, The Thundermans, Kira Kosarin and Jack Griffo.

VisitBlackpool has been tasked with promoting the UK’s most popular holiday destination to a worldwide audience. As the tourism arm of Blackpool Council, we work closely with local partners and stakeholders to showcase the best that Blackpool has to offer our visitors. Our role is to provide strategic leadership, guidance and advice on tourism and the visitor economy in Blackpool and to deliver services that attract and service the visitor that supports tourism businesses throughout Blackpool. www.visitblackpool.com

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The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Dora the Explorer, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land.

More Nick: WIN Tickets To Nickelodeon SLIMEFEST 2017 | Nickelodeon UK!
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PAW Patrol To Head To Cinema Screens In Brazil This September | Nickelodeon Brasil

Chase, Marshall, Rocky, Rubble, Zuma, Skye, Everest and Ryder are heading to the big screen in Brazil this September!


Nickelodeon Brazil (Brasil) has teamed up with NET and Claro Brasil to give Nick Jr.'s preschool favourite PAW Patrol (Patrulha Canina) its big screen debut!

During September, cinemas across Brazil will host Nick no Cinema, which will feature a collection of special episodes of PAW Patrol - "A Busca pela Coroa" ("Mission PAW: Quest for the Crown") and "Assombração Real" - plus the premiere of a brand-new PAW Patrol special, "Mission PAW: Pups Save the Royal Throne"! Nick no Cinema will be the perfect introduction to the big screen for Paw Patrol fans everywhere!

Each screening will be approximately 58 minutes.

Below are the full details for Nick no Cinema, via Nickelodeon.com.br and Ingresso.com:

Programação

Vem aí uma incrível aventura com os patrulheiros mais queridos das crianças: Marshall, Rubble, Chase, Rocky, Zuma, Skye enfrentando a mais difícil das missões em uma coletânea de episódios especiais. Patrulha Canina vai invadir as telas dos cinemas tornando as manhãs do seu final de semana muito mais divertidas! Sessões limitadas, não perca.

Exclusivamente dias: 16, 17, 23 e 24 de Setembro.

ONDE

Nos cinemas das principais capitais do Brasil!
GARANTA O SEU INGRESSO

Entre nesta aventura com Chase e Marshall e garanta já o seu ingresso no cinema mais próximo.

Clique aqui e vá para ingresso.com para mais informações.

Especial Patrulha Canina

Episódios na telinha dos cinemas!

O QUE VOCÊ VAI ASSISTIR
A Busca pela Coroa
Assombração Real
Os Filhotes Salvam o Trono Real (Episódio inédito)

DETALHES
Filme: Especial Patrulha Canina// Duração: 58 minutos// Classificação indicativa: Livre// Gênero: Animação// Distribuição: Flixmedia.

Clique aqui e vá para ingresso.com para mais informações.

Mais Nick: Nickelodeon Brazil To Premiere "Vikki RPM" On Monday 18th September 2017!

Additional source: Wikipedia.
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Vintage 1997 City-inspired SNICK Promo | #SNICK25 | NickSplat

Ah, there's nothing like seeing purple volts of electric traveling to your TV. Check out this vintage SNICK promo to relive this crazy phenomenon! Tune in to NickSplat every Saturday night @ midnight this August for more SNICK! #SNICK25



More NickSplat: Think you know everything about SNICK? Take NickSplat's Ultimate SNICK Trivia Quiz!

Watch all your '90s Nickelodeon favorites on NickSplat, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake. Make your slime-covered Nickelodeon childhood dreams come true every night at 10pm ET/PT, only on TeenNick USA! #NickSplat!

More Nick: NickSplat To Celebrate SNICK's 25th Anniversary In August 2017 | #SNICK25!
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Dani Michaeli | Harvey Beaks & Glitch Techs | Legendary Artists in Action | Nickelodeon Animation

Meet Dani Michaeli, Story Editor for Harvey Beaks and Writer for the upcoming Glitch Techs. Find out how he creates the stories we all fall in love with!:



Check out the Nickelodeon Animation Studio on their other sites:

Official NAS Website: http://nickanimationstudio.com/
Facebook: https://www.facebook.com/NickAnimation
Tumblr: http://nickanimationstudio.tumblr.com/
Twitter: https://twitter.com/NickAnimation
Instagram: https://www.instagram.com/nickanimation/

More Nick: Nickelodeon Greenlights New Gaming-Themed Animated Series, "Glitch Techs"!
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Power Rangers Live Stream #4



Watch brand-new episodes of the latest season of Power Rangers, Power Rangers Ninja Steel, Saturdays at 12:00pm ET/PT, only on Nickelodeon! Visit nick.com/ninjasteel for more PRNS videos and games!

More Power Rangers: Tickets For Power Morphicon 2018 Available Now!
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‘Musical Melodies’ Music Video w/ Dora the Explorer & Bubble Guppies (German + Polish) | Nick Jr. Sings

Dora the Explorer and the Bubble Guppies have some fun songs all about music! Learn about different instruments, reasons to sing about anything, gymnastics, and painting! Sing-along and dance to these new songs, then make up a song of your own!

‘Musical Melodies’ Music Video w/ Dora the Explorer & Bubble Guppies (German) | Nick Jr. Sings (Deutschland):



‘Musical Melodies’ Music Video w/ Dora Poznaje Świat & Babelkowy Świat Gupików (Polish) | Nick Jr. Sings (Polska):



You can find more Dora the Explorer and Bubble Guppies music video collections and preschool songs on your local Nick Jr. site: nickjr.tv!
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Max & Phoebe Thunderman in ‘Big Bad Hare Day’ | The Thundermans | Nickelodeon

Phoebe (Kira Kosarin) and Max Thunderman (Jack Griffo) are at the paws of Dr. Colosso’s evil (and adorable) rabbit army. Watch as these custom-made action figures take on real life bunnies in a truly un-bunny-lievable way! Catch more The Thundermans on Nickelodeon!



More Nick: Dr. Colosso To Take Over Nickelodeon USA With "The Colossal Colosso Takeover" On 8/26!
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